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Most Important Google Ranking Factors for Websites

SEOSuppose you want to rank a site like Charlotte Towing Service, how do you go about it? What factors determine the results displayed on SERPs? You probably already know that Google uses about 200 ranking factors in their algorithm, to ranks sites. Some of these factors are proven, others are controversial while others are just speculations.

Not all ranking factors are created equal. Some have more weight over others, and you can maximize your SEO efforts on focusing on these factors. Google ranking algorithm is always changing. What worked well last two years may not work today. The best way to go about it is to keep abreast with all the updates. Based on research and reviews, here are the most significant ranking factors webmasters and site owners need to know.



Content is among the most important ranking factors for Google. Quality and relevant content play a significant role in ranking of a website. Of late, there has been a shift from keyword-focused content, to more relevant content written in natural language. High-ranking content involves one that covers a broad range of factors irrespective of its content. Google loves information that provides real value to the user, and one that incorporates highly engaging visual content.  Quality beats quantity every time, so you should focus your efforts on quality as opposed to word count.


Other issues involving content is the content length. There is no clear rule of thumb concerning the optimal word count because it varies per subject. However, relatively long and more comprehensive content attracts higher rankings. When you write content for your website, optimize the keywords in your article. You can make use of semantic queries to get a better understanding of related keywords.




rankingBacklinks remain to be one of the most influential ranking factors in Google search algorithm. The more links your site has from high authority sources, the better your chances are to rank for your keywords. Online marketers pay a lot of attention to their backlink profiles, mainly due to frequent Google updates, which filters low-quality link profiles.

The key to achieving an active backlink profile is to create content that people love, and then promote the content relentlessly. When other industry heavyweights read and link to your content, you earn a link from each of them. When your content gets shared, you obtain high-quality backlinks from multiple sources.


Mobile Friendliness

Google announced the first mobile indexing on November 4, 2016. This announcement meant that the compatibility of a website with mobile play a direct role in its search rankings. Before this update, web designers used to build desktop versions first, then mobile later. Today, mobile usage has surpassed desktop usage and websites have no way out than to prioritize on mobile versions for better user experience. To optimize your site for mobile friendliness, consider the use of Google Search Console, Structured Data Testing Tool, TXT testing tool and Page Speed Insights.

Other Technical Factors

A couple of other important technical factors affect the rankings a site gets on Google. Some of these factors include encryption, H1 and H2 Headings, Anchor texts, Keywords, Meta Tags and Meta Descriptions and the whole aspect of on-page and off-page SEO. Work SEO factors to facilitate optimization of your site. Google makes a steady push for rich content, use of high-quality links and perfect mobile experience as top ranking factors.

Using Social Media Marketing Strategy to Grow your Business

social-media-marketingSocial media has entered another level of recognition, authority, and marketing with search engines appreciating the marketing influence of social media platforms. Using social media to promote marketing needs can help small business reach to more customers. Customers interact with your brands through social media, and thus having a solid social media marketing plan is key to tapping the interests of potential clients. If implemented correctly, marketing with social media can bring tremendous results to businesses.

What does social media marketing involve?

Social media marketing involves the process of gaining website traffic or attention through the use of social media channels. Social media marketing strategies focus on creating content that attracts attention and encourages readers to share it with their social networks. Social media has become a leading platform that is readily available to anyone with internet access. Businesses that communicate their messages and products using social media have an increased brand awareness and create changes for lead generation.

socialBefore you create a social media marketing strategy, consider your business goals. Starting a campaign without a properly laid plan could be disastrous. Understand what you aim at achieving through social media marketing. Identify your target audience, their demographics, and behavioral patterns. Know the type of content you want to send them.

You should be guided by some goals such as;

  • Increasing your website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity that has a positive brand association
  • Improving communication and interacting with key audiences

To use social media marketing effectively, you have to know the most reliable platforms.  A Facebook environment starts by creating a Facebook Business Fan Page. Pay keen attention to layouts and visual components of the page. Google+ is another reliable platform that allows you to upload, share photos and videos and links.

Pinterest allows businesses to showcase their products and build their brands. Twitter is another social media giant that lets businesses broadcast their updates across the web. LinkedIn presents a professional social platform for groups entering into a professional dialog with potential clients. For video creation and sharing needs, YouTube offers a powerful marketing too.

Many businesses are not quite sure if to use free or paid marketing on social media. Paid social media marketing is a highly cost-effective way to expand your business reach. Most social media platform allow businesses to set their budgets and demographics to target the exact type of people interested in their business. Facebook and Twitter present awesome opportunities for businesses to create effective ads to drive their business forward.

To have a successful social media strategy you have to follow a couple of marketing tips. Plan your strategy based on content creation ideas and keyword research. When it comes to social media marketing, understand that content reign. Compose high quality and shareable content to spread it across your blogs. Review mentions on what others are saying about your brand, to keep a consistent brand image. Track your competitor progress and measure the success of your efforts using analytics.


How to Protect your Brand’s Online Reputation

online-reputationAre you in an online business be it business coaching, SEO consulting, web designing, limousine business, affiliate marketing among other? When someone searches for your brand, personal name or business online what will they find? We live in a search-happy world and before customers consider doing business with you, they are going to Google it first. Negative search results can have an adverse influence on a company’s reputation. Continue with reading

What is Mobile Marketing and Why is it Important?

digital-marketingMobile is the future of marketing, with the era of mobile having already arrived. If you are not implementing some mobile marketing in your marketing approach, you’re already trailing behind. Marketing is all about reaching your potential customers and the chances are that the biggest chunk of clients is on mobile. Mobile is the most personal channel that exists in someone’s pocket. People are opening their emails on mobile devices and visiting your website and engaging with your content using mobile phones. Continue with reading

How to Plan a SEO Strategy for your Business

seoThese days, most businesses understand the basic concepts of SEO, and it’s important in customer acquisition. Research has proven top placement in search engines provide a more favorable return on investment compared to traditional forms of advertising. To have your site optimized for search engines means making attempts to have top placement in search engine result pages whenever specific keywords are typed in the query boxes. Continue with reading

Top 5 Pay-Per-Click Platforms Suitable for your Business

ppc-packagesPPC or rather Pay-Per-Click advertising is a marketing approach that entails the use of search engine advertising to generate clicks for a website rather than “earning” those clicks organically. PPC ads are the sponsored ads seen at the top and on the sides of search engine results pages. Search engines like Bing, Google, and Yahoo, allow businesses and individuals to buy listings in their search results. If you advertise using the PPC approach, every time your ad is clicked, a visitor is sent to your website, and you pay the search engine a small fee. Ultimately, PPC advertising is good for everyone. It is useful for advertisers, searchers, and search engines. Continue with reading

How to Set up a Digital Marketing Strategy for your Business

digital-marketingRunning a business is hard and comes with a lot of tasks and demands. One important demand is marketing, especially digital marketing. There is no doubt that digital marketing is here to stay. If your business or company does not have a firm digital marketing strategy in place, it’s high time to get one. If you have one that has been in existence for a long time, it’s time to refresh it. The nature of the industry means that is always inevitable, and as a marketer, you need to keep up. Continue with reading