Knowing your audience behavior, where they come from, what they do once they land on your site and keeping a log of other stats is essential to achieving success for any site. Chances are you might have heard about Google Analytics and probably wondered what it is, and you have not installed it on your website. Google Analytics is a tool that provides valuable insights that can help in shaping your business success strategy. Analytics helps you measure sales and conversions and also gives you fresh insights into how visitors use your site.
Data becomes useful only after it is collected. Google Analytics is a must tool for blogs that want to have tangible success results. Analytics shows you the following stats;
- Who visits your site by capturing the users’ geographical location, the browser they used, their screen resolution and languages they speak.
- What visitors do on your site – As a site owner, you can see how long users stay on your website, the pages they visited most and also pages least visited.
- You know the time of the day most visitors visit your site. Time tracking helps site admins to pick the best time to publish their posts and how to schedule posts.
- Where your site visitors arrived from – As a site owner, you can see how users found you. They may find you through search engines such as DuckDuckGo, Google, Bing, Yahoo, etc. or social networks such as Facebook, Twitter, etc. They might have visited your site via a link from another website or a direct type-in.
- Analytics also help you know how users interacted with your site and how many clicked a particular link.
Understanding your referral clicks is key to creating a great marketing strategy. You need to know what your customers are looking for and Google Analytics takes you to the grassroots of tracking stats. Each of your customers is different, and they have different reactions and behavioral patterns when on your website.
As a business entity, you will constantly be looking to acquire new customers. You need to create a campaign that reaches out to your customers and measure the impact of these campaigns. You need to track which emails and links are bringing visitors to your site to help you reshape your marketing strategy. Google Analytics is your number one tool to helping you formulate an actionable plan based on data collected on visitor patterns.