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Using Social Media Marketing Strategy to Grow your Business

social-media-marketingSocial media has entered another level of recognition, authority, and marketing with search engines appreciating the marketing influence of social media platforms. Using social media to promote marketing needs can help small business reach to more customers. Customers interact with your brands through social media, and thus having a solid social media marketing plan is key to tapping the interests of potential clients. If implemented correctly, marketing with social media can bring tremendous results to businesses.

What does social media marketing involve?

Social media marketing involves the process of gaining website traffic or attention through the use of social media channels. Social media marketing strategies focus on creating content that attracts attention and encourages readers to share it with their social networks. Social media has become a leading platform that is readily available to anyone with internet access. Businesses that communicate their messages and products using social media have an increased brand awareness and create changes for lead generation.

socialBefore you create a social media marketing strategy, consider your business goals. Starting a campaign without a properly laid plan could be disastrous. Understand what you aim at achieving through social media marketing. Identify your target audience, their demographics, and behavioral patterns. Know the type of content you want to send them.

You should be guided by some goals such as;

  • Increasing your website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity that has a positive brand association
  • Improving communication and interacting with key audiences

To use social media marketing effectively, you have to know the most reliable platforms.  A Facebook environment starts by creating a Facebook Business Fan Page. Pay keen attention to layouts and visual components of the page. Google+ is another reliable platform that allows you to upload, share photos and videos and links.

Pinterest allows businesses to showcase their products and build their brands. Twitter is another social media giant that lets businesses broadcast their updates across the web. LinkedIn presents a professional social platform for groups entering into a professional dialog with potential clients. For video creation and sharing needs, YouTube offers a powerful marketing too.

Many businesses are not quite sure if to use free or paid marketing on social media. Paid social media marketing is a highly cost-effective way to expand your business reach. Most social media platform allow businesses to set their budgets and demographics to target the exact type of people interested in their business. Facebook and Twitter present awesome opportunities for businesses to create effective ads to drive their business forward.

To have a successful social media strategy you have to follow a couple of marketing tips. Plan your strategy based on content creation ideas and keyword research. When it comes to social media marketing, understand that content reign. Compose high quality and shareable content to spread it across your blogs. Review mentions on what others are saying about your brand, to keep a consistent brand image. Track your competitor progress and measure the success of your efforts using analytics.