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What is Mobile Marketing and Why is it Important?

digital-marketingMobile is the future of marketing, with the era of mobile having already arrived. If you are not implementing some mobile marketing in your marketing approach, you’re already trailing behind. Marketing is all about reaching your potential customers and the chances are that the biggest chunk of clients is on mobile. Mobile is the most personal channel that exists in someone’s pocket. People are opening their emails on mobile devices and visiting your website and engaging with your content using mobile phones.

What is Mobile Marketing?

Mobile marketing comprises of ads that appear on mobile smartphones, tablets, and other devices. It is essentially a continuation of internet marketing brought up by the advent of smartphones and tablets. The goal of mobile marketing is to reach users through personalized advertisements. Useful stats show 80 percent of internet users own a smartphone with search queries on mobile devices surpassing desktop searches.

Why Mobile Marketing?

Google’s Mobilegeddon update actively penalizes websites that have not started to consider mobile marketing. If you have a site, it should be responsive and easy to browse on mobile devices. Sites that are not mobile responsive gets slapped down in search rankings with these penalties becoming stricter over time.

Mobile reaches a newer broader audience. A high number of people use mobile devices exclusively, and marketers concentrating their efforts on mobile have the potential to reach these customers. Social media platforms have realized the importance of mobile marketing. Facebook have evolved their ads to allow marketers easily target mobile customers.

mobile-marketingThere are a couple of mobile marketing strategies to try. The type that works best for you will depend on your industry, budget and target audience.  Most common ones include; App-based marketing, In-game mobile marketing, QR codes, Location-based marketing, mobile images ads, SMS and MMS.

SMS marketing is a powerful way to get your message straight into people’s hands without the worries of emails and other forms. Text messages have at least 90 percent open rate with 98 percent of targeted people reading your message within 3 minutes. App-based marketing involved developing of mobile apps and marketing on these apps.

In-game mobile marketing refers to mobile ads that appear with mobile games. QR codes are scanned by mobile users who are then taken to a particular web page that the QR code is attached to. Location-based mobile marketing are ads that appear on mobile devices based on user’s location and in relation to relevant ads. Mobile search ads are search ads build for mobile by search engines such as Google and the rest.