PPC or rather Pay-Per-Click advertising is a marketing approach that entails the use of search engine advertising to generate clicks for a website rather than “earning” those clicks organically. PPC ads are the sponsored ads seen at the top and on the sides of search engine results pages. Search engines like Bing, Google, and Yahoo, allow businesses and individuals to buy listings in their search results. If you advertise using the PPC approach, every time your ad is clicked, a visitor is sent to your website, and you pay the search engine a small fee. Ultimately, PPC advertising is good for everyone. It is useful for advertisers, searchers, and search engines.
Although many networks are attempting to attract advertiser money, here are some established platforms that provide quality traffic.
1. Google AdWords
Without a doubt, Google AdWords is the most popular advertising platform today with a 67 percent search market share. Since Google itself manages Google AdWords, it offers the most comprehensive search network. Google still stands as the most popular search engine in the world today. It is accessed by millions of people and advertising through AdWords gives businesses the potential to reach a huge potential of website visitors.
2. Amazon Associates
Amazon Ads help businesses preach their message in from of 285MM active customer accounts worldwide. Ads that integrate with Amazon’s trusted brands can connect with their clients at the right stage in their shopping journey. Native shopping ads provide great and dynamic product recommendations in a stylish designed and responsive manner.
3. Bing Advertising
Bing Ads is a popular pay per click platform that provides an excellent platform to market a product. Bing Ads offer useful services and pay per click ads that appear on both Yahoo and Bing search engines. Using Bing ads, your ads are seen by potential customers in three ways namely Bing Shopping Campaigns, Search Networks and Content Marketing. The Bing Advertising Network is more than words and links. It is a trusted friend and connector and a part of your customer life. Bing powers almost one in three U.S searches and 15 billion monthly searches across the globe.
4. Facebook Advertising
Facebook makes the largest social media platform and offers a large audience for businesses and individuals who want to get their products and brands noticed by potential customers. It is one of the most targeted pay per click advertising platforms. Using Facebook advertising, an individual or business can reach their advertising goals by keeping in touch with the right target audience based on various search criteria. Ads can appear in News Feed on the desktop, News Feed on mobile and in the right column on a desktop. The ads are sometimes paired with news and social actions such as liking a page
Advertising.com allows sponsored listing and is a division of AOL that allows advertisers to target specific websites and adjust bids based on particular sites they want to appear. From desktop to tablets and smartphones, advertising landscapes by extending brands to wherever consumers are with real-time cross-platform optimization. Advertising.com has an exclusive access to some of the best impressions on mobile, audio, the and the web.