Running a business is hard and comes with a lot of tasks and demands. One important demand is marketing, especially digital marketing. There is no doubt that digital marketing is here to stay. If your business or company does not have a firm digital marketing strategy in place, it’s high time to get one. If you have one that has been in existence for a long time, it’s time to refresh it. The nature of the industry means that is always inevitable, and as a marketer, you need to keep up.
To fail to focus on digital marketing for your business is a big mistake. Businesses that have good digital marketing plan have more times revenue per employee and are more likely to be growing. From SEO to analytics and content marketing, it can be overwhelming figuring out where to start. You might be figuring out which campaign may have the biggest impact on your business. To be effective in digital marketing, you need a concrete strategy. Where do you kick off from, if you want to develop a digital marketing strategy?
What is a digital marketing strategy?
With both potential customers and competitors regularly online, the only way to stay ahead is through digital marketing. A digital marketing strategy comprises of a plan and a series of actions that are going to aid you to reach your business goals using online marketing. A successful digital strategy should incorporate aspects such as strategic approach, management buy-in, performance improvement process, resourcing, data structure, infrastructure, integrated customer communication and customer experience.
By starting to think about the future of digital marketing, you can come up with a digital marketing blueprint for your business. Here are some useful aspects to help you use digital marketing in your business to get results.
- Think about marketing and not just a mere website.
- Decide who are your best customers and target them with the right offer.
- Make it easy for the rightful people to find you. Understand that growth via digital marketing is about converting leads into sales.
- Keep it simple by using research and making it easy for people to act.
- Use the right technology, platforms, and tools to achieve your goals.
- Get help from marketing consultants and experts to formulate a suitable plan for your business.
Here are the most common types of digital marketing strategies you need to implement for your business.
1. Paid Search
Paid search or pay-per-click advertising offers “sponsored results” on the top or at the side of search engine results pages. PPC ads are contextual advertisements that appear when a person is searching for a particular keyword. With PPC ads, they can be tailored to appear when specific search terms are entered by creating ads targeting a particular audience. PPC ads are visible, flexible and most importantly effective advertising campaign for different organizations.
In simple terms, search engine optimization involves the process of optimizing the content, technical aspects and the reach of a website so that your pages appear on top of search engine result pages for a specific set of keyword terms. The ultimate goal is to attract visitors to your website when they search for services, products or information related to your business. SEO is all about setting best practices for good digital marketing. You need to have well-constructed and easy to use website with valuable and engaging content and credibility from other websites.
3. Content Marketing
Ever heard the term- content is king? Great content is the fuel that drives your digital marketing activities. It is the pillar of modern SEO and helps you get noticed on social media. It gives businesses something of value to offer your customers in emails and paid search. In your digital marketing efforts, you need to create great content that educates and inspires your readers.
4. Social Media Marketing
In this era, people rely on social networks to research, discover and educate themselves about brand and products before engaging with them. As a marketer, you need to weave social elements into every aspect of your marketing and create many leads and sharing opportunities. The more your audience would want to engage with your content, the more likely they will share and become customers.
5. Mobile Marketing
Mobile gadgets continue to form an integral part of our lives. It is important for marketers to understand new and efficient communication strategies to tap the opportunities presented by mobile. Whether it is SMS, MMS or in-app marketing, there are many ways to market on mobile devices and achieve tangible results.