Discover Fairway

Top 5 Pay-Per-Click Platforms Suitable for your Business

ppc-packagesPPC or rather Pay-Per-Click advertising is a marketing approach that entails the use of search engine advertising to generate clicks for a website rather than “earning” those clicks organically. PPC ads are the sponsored ads seen at the top and on the sides of search engine results pages. Search engines like Bing, Google, and Yahoo, allow businesses and individuals to buy listings in their search results. If you advertise using the PPC approach, every time your ad is clicked, a visitor is sent to your website, and you pay the search engine a small fee. Ultimately, PPC advertising is good for everyone. It is useful for advertisers, searchers, and search engines. Continue with reading

How to Set up a Digital Marketing Strategy for your Business

digital-marketingRunning a business is hard and comes with a lot of tasks and demands. One important demand is marketing, especially digital marketing. There is no doubt that digital marketing is here to stay. If your business or company does not have a firm digital marketing strategy in place, it’s high time to get one. If you have one that has been in existence for a long time, it’s time to refresh it. The nature of the industry means that is always inevitable, and as a marketer, you need to keep up. Continue with reading